Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

iPhone 16 Pro: latest news, rumors, potential AI features, and everything we know so far
By Axel Metz last updated
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 Pro device, from its release date to its features.

iPhone 16 Plus: latest news, rumors and everything we know so far
By James Rogerson last updated
Updated There are now numerous iPhone 16 Plus leaks, and you'll find them all here.

iPhone 16: release date speculation, latest leaks, potential price, AI predictions and more
By Roland Moore-Colyer last updated
Updated Here are the key upgrades, changes and potential disappointments we think the iPhone 16 could bring with it.

iPhone 16 Pro Max: latest news, rumors and everything we know so far
By Axel Metz last updated
Updated There's already a lot of conversation about rumored features that didn't make the iPhone 15 Pro series, so which of these will instead arrive on the iPhone 16 Pro Max?

Foldable iPhone: latest rumors, news and everything we know so far
By Axel Metz last updated
Updated It may be some time before we see a foldable iPhone from Apple, but here's all we've heard about what might come.

The Google Pixel 9 launch proves that RAM is the next great smartphone separator
By Axel Metz published
The Google Pixel 9 Pro's impressive RAM capacity suggests that RAM will be the next bottleneck spec for smartphones.

How to make collaborative playlists in Apple Music on iOS 17
By Nikshep Myle published
This guide shows you how to create collaborative playlists in Apple Music on iOS 17.

On macOS Sequoia you’ll only have to deal with screen recording permission pop-ups once a month, rather than once a week
By Muskaan Saxena published
Record your screen on macOS Sequoia? You’ll only have to permit it once a month instead of every week.
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.